Cocktails – the interface between drinker and barman

A good cocktail = 50 per cent taste + 50 per cent presentation + 100 per cent anticipation. But get the taste wrong and no matter how prettily the spirits and juices mix, or how clean the martini glass is, the anticipation for the next cocktail diminishes after the first sip. True or false?

2 Responses

  1. Sorry to inform, this topic has been covered, its called the economic theory of marginal utility… http://en.wikipedia.org/wiki/Marginal_utility

  2. My thanks to Mike of Scunthorpe for this reference. This is the economic principle I had in mind. It’s good to know my analogising is working.

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